Meta Reveals Cross-Posting NFT Compatibility Between Facebook and Instagram

Meta, the corporate entity behind the social media platforms Instagram and Facebook, has revealed that non-fungible token (NFT) support now offers cross-posting compatibility between the two major social media platforms. The digital collectible-sharing ability follows Meta rolling out NFT and Web3 wallet support to 100 countries during the first week of August.

Meta’s NFT Rollout Continues as Social Media Giant Introduces the ‘Ability to Post Digital Collectibles’

Meta Platforms, Inc. (Nasdaq: META), announced on August 29, 2022, that the firm is “introducing the ability to post digital collectibles” across Instagram and Facebook. Meta disclosed the information on Twitter and shared a blog post published in May that gets updated on a regular basis.

When Meta tweeted about the NFT cross-posting compatibility and support for Facebook and Instagram, the company got a few replies from individuals who liked the idea and also from people who mocked the NFT concept. One person wrote that Meta’s latest NFT cross-posting compatibility was “bullish.”

Meanwhile, a number of other people mocked the NFT announcement and one such individual told Meta: “No, I’ll just post the jpeg instead, thanks.” Another individual replied jokingly that sharing a jpeg was “more safe for sure.” A few people shared screenshots of the ability to cross-post NFTs across Instagram and Facebook.

Meta’s post on Monday states:

As we continue rolling out digital collectibles on Facebook and Instagram, we’ve started giving people the ability to post digital collectibles that they own across both Facebook and Instagram. This will enable people to connect their digital wallets once to either app in order to share their digital collectibles across both.

The August 29 announcement follows Meta initiating NFT support to 100 countries and adding the ability to connect with third-party wallets such as Metamask and Rainbow. Meta also noted on August 4 that the digital collectibles features would support blockchains like Flow, Ethereum, and Polygon. At the time, Meta said that “there are no fees associated with posting or sharing a digital collectible” on Instagram and Facebook.

The company’s social media competitor Twitter launched non-fungible token support via Twitter Blue Labs. Users leveraging Twitter Blue Labs’ features can upload longer videos on Twitter, upload videos in 1080p quality, and leverage an NFT profile picture. While Meta has integrated Flow and Polygon, Twitter only supports static NFTs that were created on the Ethereum blockchain (ERC721, ERC1155).